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1 initial campaign
Glossaire des termes pour l'organisation d'événements > initial campaign
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2 sell
A ○ n (deception, disappointment) déception f ; it was a real sell! qu'est-ce qu'on s'est fait avoir ○ ! ; ⇒ hard sell, soft sell.1 gen, Comm vendre [goods, article, house, car, insurance] ; to sell sth at a loss/low price/profit vendre qch à perte/à bas prix/avec du bénéfice ; shop that sells clothes/groceries/stamps magasin qui or où l'on vend des vêtements/de l'épicerie/des timbres ; to sell sth to sb, to sell sb sth vendre qch à qn ; I sold her my car, I sold my car to her je lui ai vendu ma voiture ; to sell sth for £3 vendre qch (pour) 3 livres ; to sell sth at ou for £5 each/a dozen vendre qch 5 livres pièce /la douzaine ; ‘stamps/phonecards sold here’ ‘ici on vend des timbres/des cartes de téléphone’ ; ‘sold’ (on article, house) ‘vendu’ ; sold to the lady in the corner ( at auction) adjugé, vendu à la dame dans le coin ; the novel has sold millions (of copies) le roman s'est vendu à des millions d'exemplaires ; to sell sth back revendre qch ; to be sold into slavery être vendu comme esclave ;2 ( promote sale of) [quality, reputation, scandal] faire vendre [product, book, newspaper] ; her name will help to sell the film son nom aidera à promouvoir le film ;3 (put across, make attractive) [person, campaign, government] faire accepter, vendre pej [idea, image, policy, party] ; to sell sth to sb, to sell sb sth faire accepter qch à qn, vendre qch à qn pej ; the party failed to sell its policies to the electorate le parti n'a pas réussi à faire accepter or vendre sa politique aux électeurs ;4 ○ ( cause to appear true) to sell sb sth, to sell sth to sb faire avaler ○ qch à qn [lie, story, excuse] ; he tried to sell me some line about losing his diary il a essayé de me faire avaler je ne sais quelle histoire comme quoi il avait perdu son agenda ○ ;5 (surrender, betray) trahir [honour, integrity, reputation, country].1 [person, shop, dealer] vendre ; to sell at a loss/profit/high price vendre à perte/avec du bénéfice/à un bon prix ; to sell to sb vendre à qn ; I'll sell to the highest bidder je vendrai au plus offrant ; to sell for £50 [dealer, seller] vendre à 50 livres ; I'll sell for the best price je vendrai au meilleur prix ; to sell as is Comm vendre en l'état ; ‘sell by June 27’ ‘date limite de vente: 27 juin’ ;2 [goods, product, house, book] se vendre ; the new model is/isn't selling (well) le nouveau modèle se vend bien/mal ; to sell in millions/in great quantities se vendre à des millions d'exemplaires/en grande quantités ; it only sells to a sophisticated market/to children cela ne se vend que sur un marché raffiné/qu'aux enfants.2 ( put oneself across) to sell oneself se vendre ○ ; you've got to sell yourself at the interview il faut que tu te vendes ○ lors de l'entretien.to be sold on être emballé ○ par [idea, person] ; you've been sold ○ ! tu t'es fait rouler ○ or avoir!■ sell off:■ sell out:▶ sell out1 gen, Comm [merchandise, tickets, newspapers] se vendre ; they're selling out fast! ils se vendent vite! ; the tickets/today's papers have sold out, we've sold out of tickets/today's papers tous les billets/les journaux du jour ont été vendus ; sorry, we've sold out désolé, mais nous avons tout vendu or il n'y en a plus ;3 Fin (of company, shares) vendre ses parts (to à) ; I've decided to sell out j'ai décidé de vendre mes parts ;4 ○ ( betray one's principles) retourner sa veste ; he's sold out to the opposition il est passé dans l'opposition ;▶ sell [sth] out, sell out [sth]1 gen, Comm the concert is sold out le concert affiche complet ; the book has sold out its initial print run la première édition du livre est épuisée ; ‘sold out’ ‘en rupture de stock’ ;2 Fin vendre [shares, interest in company].■ sell up:▶ sell up vendre (tout) ; they've sold up ils ont tout vendu ;▶ sell up [sth] vendre [business, property]. -
3 sale
sale [seɪl]1 noun∎ to make a sale conclure une vente;∎ the sale of alcohol is forbidden la vente d'alcool est interdite;∎ sales of satellite TV dishes are growing les ventes d'antennes paraboliques sont en hausse;∎ the branch with the highest sales la succursale dont le chiffre d'affaires est le plus élevé;∎ I'm afraid that article is not for sale je regrette, cet article n'est pas à vendre;∎ to put sth up for sale mettre qch en vente;∎ our house is up for sale nous avons mis notre maison en vente;∎ on sale en vente;∎ on sale at a supermarket near you en vente dans tous les supermarchés;∎ we bought the goods on a sale or return basis nous avons acheté la marchandise à condition;∎ sale by private agreement vente f à l'amiable;∎ sale by sealed tender vente f par soumission cachetée;∎ sale with option of repurchase vente f avec faculté de rachat;∎ sale by auction vente f aux enchères∎ the January sales attract huge crowds les soldes de janvier attirent les foules;∎ the sales are on in London les soldes ont commencé à Londres;∎ I got it in a sale je l'ai acheté en solde;∎ closing-down sale liquidation f(goods) soldé(campaign, force, team) de vente; (promotion, forecasts) des ventes►► sales account compte m des ventes;sales acumen sens m du commerce;sales agent agent m commercial;sales assistant vendeur(euse) m,f;sales budget budget m commercial, budget m des ventes;American sales clerk vendeur(euse) m,f;sales conference conférence f du personnel des ventes;sales consultant conseiller(ère) m,f commercial(e);sales counter comptoir m de vente;sales department service m commercial, service m des ventes;sales director directeur(trice) m,f des ventes;sales drive campagne f de vente;sales engineer ingénieur m technico-commercial, ingénieur m commercial, ingénieur m des ventes;sales executive cadre m commercial;sales figures chiffre m de vente;sales literature brochures fpl publicitaires;sales manager directeur(trice) m,f commercial(e);sales and marketing vente-marketing f;sales and marketing director directeur(trice) m,f des ventes et du marketing;sales network réseau m de vente;sales objective objectif m de vente;sales outlet point m de vente;sales pitch arguments mpl de vente; (verbal) boniment m, argumentation f;sales policy politique f de vente;sales potential potentiel m de vente;sales projection prévision f des ventes;sales rep, sales representative représentant(e) m,f (de commerce);sales resistance réticence f de la part du consommateur;∎ our product met with some initial sales resistance le public n'a pas accepté notre produit tout de suite;American sales slip ticket m de caisse;sales staff personnel m de vente;sales support soutien m commercial;sales talk boniment m;sales target objectif m de vente;American sales tax TVA f;sales technique technique f de vente;sales tool instrument m de vente;sale of work vente f de charité
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